About The Hive Showroom

The Hive Showroom is a New York based fashion showroom and distribution platform built to help premium brands grow in North America through focused wholesale execution, market development, and steady commercial follow-through.

Led by founders Stefano Larese, and Julia Larese.

Founded in the 1990s by Stefano Larese, The Hive was created to bridge a very practical gap: strong brands often need more than visibility. They need a partner that can translate brand identity into clear positioning, connect it to the right retail accounts, and execute consistently season after season.

Our story

Stefano Larese founded The Hive in the 1990s, with a background in marketing and market development. His work centers on go-to-market clarity, account strategy, and the commercial details that determine whether a wholesale strategy performs in the real world.

In 2000, Julia Larese joined the business, bringing deep market experience from her prior role as Vice President at Max Mara, overseeing markets across North America, Central America, and the Caribbean. She supports partner relationships and the execution cadence that keeps brands, retailers, and timelines aligned.

What we do

• Strategic distribution placement and account mapping
• Seasonal wholesale execution and ongoing account follow-up
• Brand positioning and go-to-market development
• Market feedback loops to improve product, pricing, and messaging
• Coordination of marketing and visibility that supports wholesale objectives

How we work

We keep our roster curated so we can stay close to execution. That means clear calendars, clear deliverables, and direct communication. We take a long-term approach to brand building, with discipline during selling season and a strong focus on consistency.

 

Pre-Fall: December 1 - December 15

Men's Fall/Winter: January 20 - February 10

Women Fall/Winter: January 29 - March 2

 

Resort: May 29 - June 12

Men's Spring/Summer: July 15 - September 30

Women Spring/Summer: August 1 - September 30

 

 

Work With Us

The Hive Showroom works with professionals across multiple functions throughout the year, depending on seasonal needs, brand portfolios, and market activity. Opportunities may vary in scope and duration, and range from full-time roles to project-based and freelance collaborations.

Areas of Collaboration

Wholesale Sales & Account Support

Client relationship support, market preparation, order management, and coordination with buyers and brand partners.

Administration & Logistics

Operational support across order processing, shipping coordination, sample management, and internal organization.

Press, Marketing & Digital

Support across brand presentation, press coordination, showroom materials, and digital content initiatives.

Brand & Market Research

Research and analytical support focused on retail landscape, brand positioning, and market trends.

Internship Program

The Hive Showroom offers internships seasonally.

Trade Show preparation and support. Administrative responsibilities which include but not limited to: order input, shipping, filing, sample and press kit organization. Assistance with social media channels. Showroom visual merchandising. Assist sales team with organization of showroom and buyer appointments. Brand/Store research, fashion week coordination.

This is the perfect opportunity for someone looking to gain practical and real working experience in the fashion industry. Candidate should be able to commit to 3 days per week.

Internship Time Frame:

Spring Internship: Beginning of January to end of May
Summer Internship: Beginning of June to beginning of September
Fall Internship: Beginning of September to mid-December

To Apply:

Please send cover letters and resumes to: hr@thehiveshowroom.com

Over the years, many professionals have contributed to The Hive across different functions. Some have shared brief reflections on their experience. Read more.